Apps

The company adopts its globally recognized brand and consolidates to single brand identity.

Nearly two-thirds of users who fan social media pages are choosing to follow brands and retailers beating out celebrities and TV shows. That means that, surprisingly, Walmart is actually a bigger deal than Kim Kardishian when it comes to social media. Find out how brand popularity online is impacting buying behavior.

New this year, CGT's readers rank the top five technology companies that provide software, hardware and/or services for managing "mobility" for both internal and external communications.

The multi-channel campaign includes television, digital, in store, social, public relations and a worldwide contest on Instagram.

"Clifford's Rhyme Race" and "The Magic School Bus Dino Shuffle" are the first partner developed interactive games to debut in the LeapFrog App Center.

The MicroStrategy-based mobile app is expected to let Tilly's engage its customers with custom brand content and a personalized shopping experience.

New research reveals that Wal-Mart is the brand most browsed and shopped via mobile devices, but Apple, Best Buy and Kohl's deliver the most satisfactory mobile shopping experiences. The study also found that the top 10 brick and mortar retail brands leave much to be desired when it comes to meeting consumer expectations for mobile storefronts.