IT Integration

Chief brand officer of P&G, Marc Pritchard says digital technology has brought marketers "unimaginable opportunities", but brands should not put "obsession" with technology at the cost of "customer experience" and should tackle the threats that digital presents as much as reaping the benefits of it.

The partnership is expected to deliver image recognition capabilities as part of its consumer goods retail execution apps.

Thursdays signing of the Cooperation Agreement between the United States and the East African Community (EAC) a regional bloc comprised of Kenya, Uganda, Tanzania, Rwanda and Burundi is a major relationship milestone.

The MIT Enterprise Forum of New York announced the launch of the second annual Dream it. Code it. Win it. contest. The student coding competition rewards and promotes creativity, diversity and literacy in the field of computer science. Estee Lauder will sponsor the women's prize.

Southern Wine & Spirits announced two key appointments within the company last week: Barry Goldberg will serve as SVP commercial & operations value management and realization, and Ann Dozier will serve as SVP and CIO.

The IDC Manufacturing Predictions for 2015 identifies seven essential drivers that shape the IT investments manufacturers are making in 2015. These drivers are the keys to making short-term as well as long-term strategic decisions. Find out what will have the greatest impact on investment.

Target is strengthening its efforts to become a channel-agnostic retailer with mobile serving as the "front door" to its brand, while cutting thousands of jobs is part of a plan to save $2 billion over two years.

2014 was an exciting year in retail. Consumers are back, new technologies are blossoming, and omnichannel content curation is a top priority. Here are the Top 5 areas to watch in 2015.