Enterprise Resource Planning (ERP)

For Solo Cup Company, more meaningful customer relationships are the end result of an improved ability to execute and manage trade promotions.

In a surprising move, Accenture announced plans to acquire CAS last week. The combination strengthens Accenture's position in the competitive trade management landscape. Here, Adrian Goodliffe, EVP, Sales & Marketing, CAS, answers CGT's burning questions about the deal's implications for the consumer goods technology market.

After installing an ERP system that filled a desperate need for advanced planning tools, Jelly Belly Candy Company set its sights on deploying an accompanying customer relationship management system.

For the maker of Equal and PureVia, managing information for more than 1,000 promotional deals every year became a near impossible task using Excel. The company adopted an SaaS solution and benefits become quickly apparent.

There's no doubt that quickly and accurately unlocking insights from retailer data can yield enormous benefits for consumer goods firms. Here, the manufacturer of stationary products, lighters and shavers, explains how it had put an enterprise DSR to good use.

CIOs need to change their mindset and start considering the MES as a corporate-wide business application. A new report from IDC Manufacturing Insights analyzes the top global Manufacturing Execution System vendors in order to help you select the right application.

AB InBev expands its partnership with CAS to drive best practice business processes and efficiencies across its go-to-market operations.

The new successor most recently served as senior vice president of Finance for the Wm. Wrigley Jr. Company, a subsidiary of Mars, Incorporated.