The Pulse -- December 2004Heineken is taking its promotions to a more responsible level by including a message on all Heineken brand bottles and cans worldwide that invites consumers to visit a newly developed responsible consumption Web site. Collaborative Trading PartnerIn an effort to get closer to its customers, optimize its supply chain and become a low-cost supplier, Diageo North America tapped into a collaborative planning, forecasting and replenishment (CPFR) program with its distributors. Power User - December 2004 In an effort to assure customer satisfaction and ensure that its multiple brands remain competitive, H.J. Heinz created a customer relationship model called First Call. Editorial Advisory Board Forum Are Mergers Good or Bad for the Consumer Goods Industry? Handling the Holidays Meeting demand spikes by utilizing the right tools Between the Lines -- November 2004 While profitability is the key to the success of any company, it is measured in a variety of ways across different areas. Changing Direction The New York-based footwear company, Deer Stags Inc., touts a reputation for comfort, durability and value reaching back to 1929. UPCOMING EVENTS Attendees visit the exhibit floor at the National Retail Federation 93rd Annual Convention and Expo in New York City January 12, 2004. SPECIAL REPORT - November 2004 If your mandate plate isn't full enough, don't fret. An Eye-Opening Experience Not too long ago, coffee only came in one flavor. First Previous 806 807 808 809 810 Next Last
