Data & Analytics

Pentel of America, a manufacturer of writing instruments and art materials, implements Prescient's vendor managed inventory (VMI) solution to gain greater visibility into inventory movement; compare forecasts from multiple sources; generate more accurate orders; ship product more efficiently; and reduce returns.

As part of its transformation into an integrated information services organization, The Nielsen Company launches Brand3 -- Brand Cubed - which connects retail market measurement data, household panel information and customized survey research to provide clients with an integrated perspective of brand equity.