Some of the best minds in the CG industry met in Orlando, Fla. earlier this week for the 14th annual Consumer Goods Business & Technology Leadership Conference. There, they swapped insight-driven strategies for driving top-line growth. Hot topics included retailer collaboration, demand chain excellence, IT enablement and much more. Get a sneak peak behind the scenes here.
In attendance at the Beijing, China meeting will be Walmart executives, U.S. and Chinese government officials, nongovernmental organizations (NGOs) and Walmart associates.
The acquisitions strengthen the company as a leading provider of end-to-end trade promotion optimization and mobile field sales solutions, and expand its reach to over 40 global markets.
Each successive phase of implementation has increased value chain visibility and improved the companys ability to manage price, promotions and mix, according to a senior director.
A new industry study finds that while Facebook and Pinterest each serve their online shopping communities with preferred shopping activities, Pinterest provides a better experience for shopping discovery, purchase consideration, and deeper engagement with retailer content.
"Big Data" is well on its way to becoming the consumer goods industry's biggest buzzword in 2012. Beneath the hype, retailers are also beginning measured experiments in Big Data, which could spur growth in harnessing strategies over the next 12-24 months, according to new industry research.
