The consumer goods giant is partnering with a start-up technology company that specializes in intelligent business alerts and pre-packaged analytical applications.
The time of the smart supply chain is upon us, and grocers are in a unique position to leverage the transformation to respond to customer needs for greater visibility, and industry demands for compliance and traceability. Here, IDC Retail Insights uncovers the challenges and opportunities that these changes will present to consumer goods manufacturers.
Gartner Analyst Nigel Montgomery describes what CPG companies need when making decisions about managing data, meeting needs influenced by social media and evaluating ERP systems.
Nearly two-thirds of users who fan social media pages are choosing to follow brands and retailers beating out celebrities and TV shows. That means that, surprisingly, Walmart is actually a bigger deal than Kim Kardishian when it comes to social media. Find out how brand popularity online is impacting buying behavior.
