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Data & Analytics

  • Vita Coco Taps ERP Solution for Global Expansion

    As the most popular brand in the fastest-growing beverage category coconut water in the U.S., Vita Coco sought a scalable solution that would accommodate new international operations in Europe and Asia, with multiple currencies, intercompany billing and an integrated supply chain.

  • Fathead Accelerates Customer Acquisition Growth

    Fathead will use a solution from eWayDirect, to generate new online customers and prospects to meet its aggressive customer acquisition goals.

  • Avon Outlines Cost Savings Initiative

    The latest actions include a global headcount reduction of more than 400 associates across all regions and functions, and the restructuring or closure of certain smaller, underperforming markets.

  • Amway Leverages Advergaming

    Amway is one of the latest companies to team with the creators of a popular mobile game in Korea to connect with its 5 million players.

  • Paramount Farms, Red Bull Awarded for Brand Brilliance

    Paramount Farms, Red Bull, Chipotle and All State are the most influential and dynamic brand marketers in the U.S. marketplace today, according to the Brand Activation Association. Take an in-depth look at the winning ad campaigns that motivated consumer behavior, activated response and built brands better than the competition.

  • Carlsberg Uses Social Media Marketing Platform

    Falcon Social is expected to enable Carlsberg to create, launch and measure the performance of its social media campaigns and coordinate all its social marketing programs from a single, centralized SaaS platform.

  • Kimberly-Clark Taps Sustainability Solution

    With PE INTERNATIONAL, Kimberly-Clark is upgrading its current in-house management system to the SoFi software solution.

  • L'Oreal Continues to Support Women in Technology

    L'Oreal USA Women in Digital is an initiative that focuses on women working in digital marketing, technology and IT functions.
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