Data & Analytics

The next five to seven years will a see slow but steady wave of technology refresh penetrate the DSD market. Early adopters such as PepsiCo, Anheuser-Busch, and Nestl will lead the charge. VDC Research offers tips for DSD operators who must evaluate opportunities for mobile solutions to enhance existing processes or risk being left behind.

After the company was sold off by Procter & Gamble to a private equity firm, SunnyD had to move quickly to establish a solid infrastructure in order to get its products to market without any significant gaps.

The portfolio being acquired includes a broad range of liquid and dry-mix salad dressing flavors under the Wish-Bone and Western brand names, at a purchase price of $580 million.

After an initial success with a few hundred stations in 2011, Costa Express hatched ambitious plans to grow to 3,000 locations in less than five years and expand into new countries.

At any point in time a CPGs Marketing organization is running various kinds of consumer engagement programs. Sampling campaigns via print media, Facebook contests, Internet QR code raffles are all common today. The key is to listen to the consumers thoughts that are reflected in these interactions like digital fingerprints we leave behind.

Henkel selects Datalliance VMI as the next-generation platform for its consumer goods Vendor Managed Inventory program.

By synchronizing from shelf to supplier, ScottsMiracle-Gro improves customer service and achieves annual supply chain savings.

Kimberly-Clark China works with Retail Solutions Inc., to improve product availability, uncover new business opportunities and drive sales at Walmart stores throughout China.