Data & Analytics

The chief executive of Heineken, the world's third largest brewer, told CNBC that he expected to see continued sales growth in emerging markets, despite the occasional "hiccup" in the future. Heineken reported higher first-half results than markets expected as it increased profit in all regions except Africa.

International Data Corporation (IDC) predicts the number of new cloud-based solutions will triple in the next four to five years. To examine the current status of cloud deployment in the context of different vertical industries, IDC is offering the first of four special reports IDC will be publishing to examine current status of 3rd Platform technologies across 20 vertical industries.

A digital engagement solution that seeks to maximize trial response may turn anonymous samplers into known consumers.

Tim Cook, Apples CEO, said the 2105 third quarter included "a great start for Apple Watch." Find out more about how Apple's new technology is fairing.

Between June and July, Mondelez's promos got a 220 percent boost in awareness, and engagement went up 88 percent, according to Adweek, thanks to e-commerce-enabled ads.

Bumble Bee Seafoods, Ocean Spray Cranberries, Inc., and The Sun Products Corporation are the latest consumer goods suppliers to deploy their Vendor Managed Inventory programs using the Datalliance VMI platform.

Rumors are circulating that Amazon may be developing a click-and-collect groceries service.

Manufacturer of protein shakes, bars and powders and joint supplements, Premier Nutrition, quickly realized trade promotion management happens in real time, while spreadsheets dont.