Visual Analytics

Clemson University's Department of Graphic Communications announces a joint venture with ImageHaus LLC, a color management consultancy, to market and implement a Product Life Cycle Management (PLM) tool to maintain package color fidelity for all consumer products.

Church & Dwight Co. Inc. and ACNielsen U.S. form a long-term arrangement designating ACNielsen as its primary provider of marketing information services on a global basis.

Dyson's innovation network revolutionizes the vacuum cleaner market

Beachbody tones down e-mail volumes to improve customer service

A data analytics solution helps Yakult understand its consumers and plan promotions better.

As Business Intelligence (BI) technology offerings become more robust, companies are lining up to implement these tools to make the right business decisions at the right time.

Consumer goods manufacturers make enormous investments implementing systems, acquiring information and purchasing data from third-party providers to uncover new ways to further penetrate and expand their customer base, while cornering the competition.

PUMA pounces on predictive analytics to better manage product demand