By shifting from modeling to an AI-infused, data-driven approach to planning, consumer brands can innovate faster and, eventually, be able to predict category and shopper trends.
The Savanna Prescriptive Analytics solution is designed to prevent fraud by identifying opportunities within the retailer’s sales data, online or in-store.
The apparel giant will use Boston-based retail predictive analytics and demand sensing firm Celect to bolster its direct-to-consumer strategy at the global level.
Thule Group’s Rickard Andersson shares how the Swedish outdoor equipment manufacturer implemented new tools to overcome the challenges it was facing with its demand forecasting.
Quotient launched Quotient Audiences, a data-powered audience solution that provides CPG brands more effective ways to deliver digital advertising that converts to sales.
Overhauling trade promotion practices is a prerequisite for CPGs looking to drive more meaningful growth across all commercial spending. Here are eight steps that every company should take.