A look inside a new research model for improving manufacturer/retailer collaboration for promotional activities from Gartner Inc. and the Promotion Optimization Institute.
Based on tests led by the manufacturer's In-market Testing for Growth group, Kraft can demonstrate how retailers can profitably improve shelf layouts, merchandising, marketing and servicing strategies.
PepsiCo,teaming with Accenture, launched an innovative initiative for its financefunction in May 2009 that can serve as a valuable learning model for companiesin any industry. Called the PepsiCo Finance University, find out how thisinitiative has provided a broader and more in-depth understanding of thecompany's core financial skills.
According to IBM, the combined technologies and expertise of IBM and Sterling Commerce will make business and partner networks smarter and more efficient by enabling integration beyond the enterprise.
Consumer confidence and economic optimism are on the upswing in the first half of 2010, accompanied by new opportunities for marketers and retailers in a still unpredictable economic environment.
