The CIO is emerging as a key leader in driving the digital and marketing transformation required for consumer goods companies to win in todays digital marketplace.
Right Time Messaging, which is currently launching across several Reflektion clients including Disney and O'Neill Clothing, delivers personalized email content that is specifically aligned with each individual recipients interests and most recent shopping intent.
To compete in todays intelligent markets, organizations must make business operations more responsive and effective by leveraging digitally connected network.
PepsiCos North American Beverages insights team has devised a system of apps, experiential activations and quizzes to make the reams and reams of data the company produces internally more digestible.
How can you maximize customer satisfaction, loyalty, retention through a personalized, relevant experience using Analytics? See how IBM Predictive Customer Intelligence solution meets these objectives.
Chief Executive Officer of AFS Technologies Joe Bellini, explains how consumer goods companies can measure the performance of trade promotions and correct course while in flight.
