Demand Data Analytics

Michael Forhez, director of Business Solutions, Consumer Markets, TCS, sheds some light on how your company can ride out a tumultuous river of challenges to arrive at optimized trade promotions.

The greeting card and giftware manufacturer transformed the replenishment of store-level inventories from a traditional and manual process into one that has enabled the company to optimize inventory and increase sales by more than 30 percent.

A Q&A with Robert F. Byrne of Terra Technology reveals insight for grasping downstream data opportunities, using it at different levels and harnessing its full potential in the supply chain.

Although Jessica Simpson and Rihanna are just a few of the celebrities for whom Parlux Fragrances creates branded fragrances, it is still a relatively small operation. The company recently gained a competitive edge with execution improvements despite a major relocation.

Virtually every CPG company has engaged into one or more downstream data programs with its core customers. The question is no longer whether to get started or not. It is now whether your company is amongst the industry leaders who are building a sustainable ROI from their investment in retailer data.

Michael Angelo's improved its already strong manufacturing capabilities to compete effectively in meeting the consumer-driven demand for good-tasting, quality prepared foods.