Consumer Analytics

The New Tech Empowering Retail Execution
Today's manufacturers need to be quicker and nimbler in their decision making, while the data generated and shared through peak REX helps retailers make better decisions and simultaneously demonstrates the value of their partnerships. Learn how CGs should evolve their REX tech stack to stay competitive.
Tech Transformation Video: Microsoft’s Jim Eckart on Knowing Your Customer
In this episode sponsored by Microsoft, we dig into the different concerns retailers might have depending on how they interact with consumers, as well as the privacy matters that come into play during customer support.
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Tech Transformation Podcast: Knowing Your Customer with Microsoft’s Jim Eckart

In this episode of Tech Transformation sponsored by Microsoft, we look at the role that security plays in today’s retail and consumer goods environments.
Engaging in the Moment: Up Close with Treasure Data’s Danica Konetski

We caught up with the exec to get her thoughts on how companies can prepare for the future of direct-to-consumer, what’s effecting real change in personalization, and the e-commerce metrics worth prioritizing.
Kraft Heinz Invests In Consumer Insights With Kraft-O-Matic Data Platform

The next step in The Kraft Heinz Company’s turnaround strategy includes deeper investment in its consumer insights capabilities, including through artificial intelligence, machine learning, and a new data platform.
Is there a More Difficult (or More Important) Time for RGM Decision Making?

Self-teaching algorithms can disrupt the RGM toolkit, especially when powered by the deluge of new data sources now available, such as coronavirus trends, real estate price data, and consumer sentiment.
Coca-Cola’s Smart Lounge Uses AI to Analyze Consumer Interactions

Coca-Cola has developed a retail lounge that collects consumer data through interactive experiences.
E.J. Gallo Fetches More Mobile Rewards

E.J. Gallo Winery is extending a consumer loyalty mobile app pilot after successful results.
Goldenberry Sourcing, Packing Switches Mark Big Step in Sustainability

These initiatives are part of the company’s “Where Good Things Grow” commitment to sustainability, to source raw goods regionally and reduce its overall carbon footprint.
Repurposing Trade Funds Where They Matter Most

There are two key motivating factors for shoppers that play the biggest role in planning CPG promotional activities: price and quality.

The New Tech Empowering Retail Execution

Tech Transformation Video: Microsoft’s Jim Eckart on Knowing Your Customer

Tech Transformation Podcast: Knowing Your Customer with Microsoft’s Jim Eckart

Engaging in the Moment: Up Close with Treasure Data’s Danica Konetski

Kraft Heinz Invests In Consumer Insights With Kraft-O-Matic Data Platform

Is there a More Difficult (or More Important) Time for RGM Decision Making?

Coca-Cola’s Smart Lounge Uses AI to Analyze Consumer Interactions

E.J. Gallo Fetches More Mobile Rewards

Goldenberry Sourcing, Packing Switches Mark Big Step in Sustainability

Repurposing Trade Funds Where They Matter Most