Anheuser Busch InBev is equipping three of its Zone Brewery Support locations with XMReality’s remote guidance in order to further improve technical support throughout its global breweries.
Trade promotion management and optimization is a big challenge faced by all consumer-packaged goods (CPG) companies due to the complexity of tasks involved in the trade promotion lifecycle.
Seasoned software executive brings full suite of global retail and technology experience to drive the company’s focus on worldwide customer success, AI-powered innovation and growth.
Packaged goods companies need to build a deeper level of interaction with consumers through personalized offerings and improved omnichannel experiences. An effective product information management system can help.
Through this acquisition, Nielsen will up its portfolio of personalized and addressable pricing, promotion and assortment capabilities by leveraging Precima’s solutions.
Catalina is partnering with Koupon to provide c-store retailers and CPGs with a more holistic understanding of cross-channel consumer purchase behaviors.