Business Intelligence (BI)

Salesforce announced Digital 360, its new platform that combines its Marketing Cloud, Commerce Cloud and Experience Cloud solutions for what’s intended to be a scalable, data-driven, single source of truth for personalizing customer experiences. 

For consumer goods and retail brands considering the path of self-service data science, it’s important to first understand the terms and technology, how the tools function, and which applications are paving the way toward true self-service.