The area of location information management (LIM) is an overlooked data segment that a rising number of consumer goods firms are trumpeting as a vital enabler to gain competitive advantage.
Procter & Gamble (P&G) is licensing the BizRights platform and Enterprise Controls Suite from Approva Corporation, an enterprise controls management software provider.
PepsiCo and ACNielsen are working together to develop of a range of value-added applications designed to yield important consumer-driven sales insights for the world leader in convenience foods and beverages.
