Claire Wyatt, VP, business strategy and marketing science at Albertsons Media Collective, discusses the challenges of retail media with regards to cross-integration with legacy platforms.
A new Gartner survey reveals that 55% of organizations that have previously used AI will consistently consider AI for new use cases in the future, with 52% of organizations conveying risk factors as a critical consideration when assessing new AI use cases.
Amazon is testing AI-generated consumer reviews, rolling out features that pick out and summarize common customer sentiment towards particular products.
Colgate-Palmolive is piloting a generative AI-enabled chatbot that marries digital shelf data curation with content creation, and it’s developed a cross-functional team for the closed-beta test.
Kavita Thekkakara, BI director at beauty powerhouse Coty, will share her insights at the 2023 Consumer Goods Sales & Marketing Summit on how companies can deliver value-added brand experiences and predict what consumers are looking for next.
Generative AI has been the term on everyone’s lips this year, and CPGs are taking note. We explore some of the diverse ways the world’s biggest brands are harnessing these capabilities to stay ahead in a competitive market.
We’re talking with Manish Sharma, VP of omni and e-commerce for Kellogg Company, about the consumer goods company’s evolution into omnicommerce and the changes they're making across their business.
E.l.f. Beauty’s loyalty program is feeding its massive digital growth, with the beauty company’s loyalty members driving nearly 80% of sales on its e-commerce site.
