Najarian gives real-world context to how trading partners are realizing the benefits of a promotion planning perspective based on win-win principles that place the consumer at the center of the equation.
One synchronized view of demand helps Coca-Cola Enterprises increase productivity and efficiency as well as leverage shopper insights to drive positive results.
Challenged by a small IT staff and too many projects, Arena Brands Inc. made the strategic decision to farm out EDI operations to focus on key IT projects.
