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Business Intelligence (BI)

  • More Customer Contact

    Coca-Cola Brasil incorporates social media into its Customer Relationship Management strategy.

  • Leading CG Company Reduces Supply Chain Costs

    Across a multi-billion dollar business in North America alone, millions of dollars of economic value are being delivered to the business through a co-managed IT service delivery model, based on monitoring key business KPIs, and impacting them with specific-value driven interventions.

  • Godiva Improves Online Marketing

    Godiva Chocolatier partners with Monetate to help improve its ability deliver the right content and experiences to its online customers.

  • Snyder's-Lance Optimizes Business Performance

    Snyder's-Lance, Inc., selects Salient Management Companys performance management software solution for revenue management enhancement.

  • Philips Selects Business Transformation Services

    Under the terms of the multiyear engagement, Cognizant will provide a comprehensive range of consulting and application services globally to help Philips consolidate, rationalize, and enhance its IT landscape.

  • Top 5 Stories at 2012's Midpoint

    As we enter the second half of 2012, the editors of CGT like to take stock of the stories that were the most interest to our readers. Here is a look back at the top 5 headlines on Consumergoods.com this year.

  • VMTs Retailer POS Data Knowledgebase Project

    VMT is actively transferring their internal POS data sharing knowledgebase to their website for open sharing.

  • TPM Challenges and Trends

    On June 4, 2012, executives from the Trade Promotion Share Group met at the Roosevelt Hotel in New York, NY, during the ninth annual Consumer Goods Sales & Marketing Summit. The group kicked off the meeting by discussing what they are currently leveraging in the Trade Promotion Management (TPM) space, where they are in their TPM journeys, and best practices for TPM success.
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