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Business Intelligence (BI)

  • Walmart Buys Big Data Start Up

    The similarities between Inkiru and @WalmartLabs are said to be uncanny, with both having an innovative spirit and the ability to leverage big data to improve the customer experience.
  • P&G Saves 25% on Digital Advertising Budget

    Accurately measuring the branding performance of digital investments has been an ongoing challenge for consumer goods brands. Using new technology, the consumer goods titan can now identify which of its digital ads consumers see, and which are overlooked.
  • Kimberly-Clark Taps Mobile for In-Store Compliance

    A new solution from RW3 Technologies allows the company to accurately capture comprehensive intelligence regarding its brand activity on shelf.
  • Nestle Helps Retailers Meet Shopper Needs

    A new technology implementation helps Nestl effectively provide insights that lead to better collaboration with retail customers while also helping deliver sales and category solutions for the shopper.
  • Prestige Brands Inks Promotion Optimization Deal

    The deal with TABS Group, Inc. is expected to help Prestige Brands measure, plan and optimize its promotional spending.
  • 2013 Consumer Goods Visionaries

    CGT presents the new class of Visionaries 11 consumer goods leaders who are shaping the future of their companies with unprecedented business and technology initiatives. Ranging from senior executives at major firms to pioneers at innovative mid-market companies, the 2013 Visionaries share inside details on how they are collaboratively bringing big picture ideas to life.
  • Dannon Boosts Market Share with Big Data Analytics

    Planning accuracy is key to maintaining Dannon's leadership in the yogurt market. And armed with new insights, the company will now attempt to challenge Chobani for the No. 1 spot in the highly competitive, fast growing Greek yogurt market.
  • Accenture Buys Acquity Group

    The acquisition of Acquity Group will expand Accenture's capabilities in key areas of digital marketing and e-commerce, complementing its strengths in strategy, analytics, scaled technology enablement and marketing operations.
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