Business Analytics

CGT Executive Editor Kara Romanow gets Hampshire's best practice tips for achieving the most value from technology projects during this current downed economy.

The transaction is valued at approximately $7.4 billion, or $5.6 billion net of Sun's cash and debt.

To maximize the impact of a consolidated field sales team, Heinz identifies stores with the greatest sales opportunity and focus on driving products with the greatest sales potential.

As the recession continues to put pressure on the consumer goods industry, trade promotion investments are coming under intense scrutiny. Here are the prerequisites for the successful adoption of trade analytics.

Integrated solutions from Nielsen are expected to help General Mills drive its brands and customer relationships in the marketplace.

Heinz leverages advanced sourcing technologies from CombineNet, expected to obtain immediate value and sustainable financial results across multiple transportation modes.

SAP NetWeaver Business Warehouse will now run on Teradata technology for a more unified data platform.

IBM will help Unilever focus on people management strategic initiatives across 19 Latin American countries.