Artificial Intelligence

One of Reflektions first customers, the La Jolla Groups Metal Mulisha, sees the benefits of the Reflektion mobile optimization, in increased revenues and page views.

CGT interviews Kirk W. Wheeler, executive vice president, general manager, CPG Practice for Manthan Systems, about the prerequisites that consumer goods manufacturers must pass in order to understand and activate the new shopper's journey.

The consumer packaged goods company has never really known its shopper. Today, it can. Shopper and customer data is available in near real time through the different technologies. While it sounds enticing, it is hard work.

IDC Retail Insights releases the results of its 2013 Annual Shopper survey, revealing that nearly two-thirds of consumers worry they don't have enough control over what retailers can know about them. Here are some more of the green lights and bright red lines retailers should abide when it comes to consumer dispositions on this topic of hot debate.

What does the No. 1 U.S. retailer do when it finds gaps and missed opportunities in its supply chain? It joins forces with CEOs from more than a dozen global companies to pledge new commitments that accelerate innovation. The participating suppliers, including Kellogg, Coca-Cola, P&G, Unilever, General Mills and many more, represent more than $100 billion in sales at Walmart. Find out how this retail giant is using its pull to create change from one end of the supply chain to the other.

P&G today receives petabytes of daily data, which is growing exponentially. The company needed a solution that will help them make sense of all this data in an efficient manner.

The L'Oral Group selects Sitecore to deliver a personalized, multi-channel customer experience across every engagement.

The Oscar-winning film "Her" tells the story of a man who falls in love with the artificial intelligence (AI) personal assistant on his smartphone. That may sound far-fetched, but many consumer packaged goods (CPG) companies are already enamored.