Artificial Intelligence

Building a data foundation for successful direct-to-consumer commerce hinges upon both visibility and trust. Learn how.

We dig into how The Lego Group kept its tech teams flexible and aligned during a period of massive disruption.

As Primal Kitchen set out to drive in-store and online sales of grilling products at nearly two dozen key retailers during a critical period, it knew it needed an upgrade.

Check out the latest conversations with Kellogg's, Nestle Purina, Heineken and more.

How CPGs can benefit from a single omnichannel communication platform.

Schwan’s Home Delivery — now Yelloh — is making a big investment in its personalization and fulfillment capabilities to seize on growing direct-to-consumer opportunities. 

As the company's new marketing model focuses on adding and retaining consumers through an ecosystem of experiences, it’s also strengthening its RGM capabilities and tapping into pricing intelligence to better navigate the shifting commerce landscape.

Zack Hicks has been named chief digital and technology officer at Kimberly-Clark, a new role for the company.