P&G, which is currently facing supply and demand challenges associated with the coronavirus, launched a line of multipurpose cleaners promising 24 hours of bacteria protection.
P&G is focused on its consumer brands that deliver on its ‘Ambition 2030’ goals, which include advancements in recycling, driving a circular economy, and promoting responsible consumption.
Not only do counterfeit goods eat into brand revenues to fund illicit networks, they also pose health and safety risks. Learn how to craft a plan of attack in the war against fakes.