Supply Chain & Merchandising

The past year was one of struggle and experimentation in consumer goods companies' use of Radio Frequency Identification (RFID), with lingering standards, product immaturity, cost and return on investment issues clouding the ability to reach Wal-Mart's January 2005 mandate.

Last month, AMR Research humbly pointed out that its prediction in RFID spending for Wal-Mart's Top 100 suppliers was off its mark.

The No. 2 sports apparel and equipment maker in the world, adidas-Salomon Canada, uses the IBM eServer iSeries platform to gain a competitive edge in its market.

In an effort to assure customer satisfaction and ensure that its multiple brands remain competitive, H.J. Heinz created a customer relationship model called First Call.

Are Mergers Good or Bad for the Consumer Goods Industry?

Meeting demand spikes by utilizing the right tools

It was a sunny, autumn day, perfect driving weather to soak up the picturesque country scenery of Concord, Massachusetts, the locale of this months cover story with Welchs.

At 135-years-old, the Campbell Soup Company brings in nearly $7 billion in annual sales and touts more than 20 market-leading brands from a diverse product portfolio, which includes everything from the familiar red and white cans to Pepperidge Farm bakery to Godiva chocolate.