Supply Chain & Merchandising

Despite a steady growth of large modern retailers, traditional trade still represents a significant share of Unilever's retail sales in emerging markets. The key to growth is to empower the field force with intelligent market information.

CGT Executive Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

Three leading consultant organizations showcase new services that address mission-critical business needs of consumer goods companies.

Two years ago, K'NEX started the construction of an internal intranet that would control the majority of product-related data across all departments. Find out what the K.I.I.D. system looks like today.

PepsiCo brand managers believe that analyzing data helps them in understanding consumer choices, at depths sufficient enough to get insight into the products they should likely retain, discard or even revalue.

Whether you like it or not, "Big Data" is here and quietly rewriting the rules. The benefits are so compelling that adoption by the CG industry is inevitable. CGT's Publisher Albert Guffanti turns to Robert Byrne, CEO, Terra Technology, for answers to the burning "Big Data" questions on every CG executive's mind.