Supply Chain & Merchandising

To succeed in creating effective predictive analytics models that generate actionable findings, consumer goods organizations need to develop a strategy that ties the technology to business operations in a more pervasive and comprehensive approach throughout the enterprise. Here, experts from Accenture and SAP reveal how to get closer to the customer through effective predictive analytics.

Executives from Kraft Foods and Safeway divulge ROI details from their collaborative data sharing initiatives, and add real-world context to findings of the 2013 Retail / Supplier Shared Data Study. Whether you have been working with downstream data for a while or are new to the effort, this discussion provides valuable insights.