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Data Without Action Is Just Trivia
Big data insights matter for naught if companies are unable or unwilling to take action. MGM Resorts International will share how the company leverages business intelligence in daily operations for greater control over the volume and velocity of data and the distillation of valuable insights into an actionable plan. -
Review & Outlook 2015: Innovation Trends
The authors in this section focus a great deal on the pace of change in the industry, and how timing impacts innovation in the market. They explore investments in key technologies (like digital and consumer insights) that can help CG companies react quickly and stay nimble to keep their brands top-of-mind.