In order to make the biggest impact, Frito-Lay started with its account teams, to get them out of using manual processes such as spreadsheets, and into their core competency (to make a sale).
When launching products in the competitive grocery and drugstore space, it is essential for marketers to get things right, beginning but not ending with prominent shelf placement in brick-and-mortar stores.
Retail and CPG marketing research firm Cadent Consulting Group, Wilton, Connecticut, has released a new study showing that shopper marketing spending more than doubled between 2012 and 2014.
