The food manufacturer has been able to take learnings from a consumer decision tree to help retailers optimize their shelf sets and assortments through the strategic relationship.
Now more than ever, it’s essential for CPG and retail to learn from the past, optimize the present and align with the future through unified partnerships.
Mars Inc. boosted its Pet Nutrition North America leadership team with the addition of two new digital hires, a pair of notable additions as the pet category experiences record growth.
Consumer goods sales organizations that are further along in their digitally led transformations are also the ones more consistently delivering top quartile profitable growth.
How do managers improve the information without increasing the administrative overhead or the decision timeframe? And ideally, how can this be accomplished while enhancing communication?
Cotton goods company Purcotton is partnering to improve accuracy in planning, R&D, sampling and manufacturing and sales, enabling its teams to develop products based on data-driven decisions.
