Three experts discuss the proper strategic approach to consumer data management as well as the technological prowess that allows CGs to turn data into insight, and insight into action.
The Kraft Heinz Company revealed the next step in its turnaround: an operating model centered on five pillars that cuts costs by $2 billion, increases marketing spend by 30%, and sells off some of its cheese businesses.
Ethical Bean, the fair-trade and organic coffee roaster that includes a QR code on every bag to facilitate traceability, has expanded its footprint within the United States.