Satisfying consumer demand is tougher than ever. General Mills reveals how a modern consumer products company responds to both retailer and consumer demand in a timely and profitable manner.
The fashion brand adopts an integrated apparel development and sourcing solution expected to drive brand value, reduce costs and improve lifecycle management.
Norway's largest brewery gains greater visibility into its logistics operations using IBM sensor technology, and in the process, better serves Norwegian retailers and consumers.
New research reveals how adopting a demand-driven operating model is a major factor in having highly relevant products supported by targeted marketing and merchandising in the right stores at the right time.
