Lifetime has agreed to purchase all of Dragonfly Innovation's assets, including its intellectual property, trademark portfolio, manufacturing equipment, inventory and its retailer contracts.
The joint venture, to be named Molson Coors Si'hai Brewing Company, is expected to provide Molson Coors a platform to further expand its distribution channels throughout China.
The goals build on the company's sustainability accomplishments, which began in a company-wide fashion in 1992 with the ConAgra Foods Sustainable Development Awards program.