Power Users -- July 2004In 1987, Nike started a revolution by unleashing The Air Max running shoe, the first of its type to incorporate Nike-AIR cushioning, which put a comfy new spin on athletic footwear and sent the industry-at-large back to the drawing board. Between the Lines-- June 2004How to best utilize supply chain services in a multi-channel environment. Customer Management: Driving to The Store Coca-Cola Enterprises embarks on a radical direct-store delivery project. Cover Story: The Customer Connection Pfizer Consumer Healthcare Taps Data. Making the Brand Reflect revolutionizes the beauty products industry A Sound Investment Supply chain services to surge in 2004 Turning Customers into Partners Driving customer loyalty through advanced analytics and improved support Stepping Up the Pace How Birkenstock SHORTENS the delivery time to its retailers Taking the Plunge How to adopt CRM without sinking IT budgets Brand Aid Unilever centralizes master info source to bolster brands First Previous 49 50 51 52 Next Last
