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Top 10 Predictions for Brand-Oriented Manufacturers
The prospect of a continuing recovery is good. Brand-oriented manufacturing firms -- those selling branded goods and serving consumer markets -- are optimistic but cautious, ready to grow again and looking for guidance on the cadence of growth. Click here for IDC Manufacturing Insights 10 predictions for this market in 2011.
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Coca-Cola Talks New Ways of Collaboration
As manufacturers and retailers continue to struggle in the current economy, many will look to collaboration as a means of bringing back old customers, increasing the loyalty of new customers and better serving all of their customers. Here, Coca-Cola, IDC and SAP reveal new collaboration strategies that benefit both parties.
