Forecasting

TPM Challenges and Trends
On June 4, 2012, executives from the Trade Promotion Share Group met at the Roosevelt Hotel in New York, NY, during the ninth annual Consumer Goods Sales & Marketing Summit. The group kicked off the meeting by discussing what they are currently leveraging in the Trade Promotion Management (TPM) space, where they are in their TPM journeys, and best practices for TPM success.
P&G Uses Downstream Data to Boost On-Shelf Availability
Focusing on store-level data enables CG companies to win in modern retail. Here, a member of Procter & Gambles Retailer Connect Program candidly reveals how the company is using POS data to identify out-of-stock/zero sales incidents and then act in store to fix those opportunities and drive sales.

Anheuser-Busch InBev Strikes Supply Chain Deal

The global brewer will expand its implementation of transportation and logistics management solutions based on successful roll outs in key regions.
Diamond Foods Completes Mission Critical TPM Journey

With strong brand names, Diamond Foods often plays above its weight. When it came time to invest in its trade promotion strategy, Diamond Foods opted to take a calculated route marked rather than the more common "spend and learn" approach of larger competitors.
The Evolution of Sales & Marketing Planning

Marketing, pricing and trade promotion activities are critical to the success of consumer products companies. The stakes are high as companies spend billions of dollars trying to grow their business. Those who can better understand, plan and predict are winning, those who cant move toward extinction.
Pacific Natural Foods Masters TPM in the Midmarket

Pacific Natural Foods makes gross margin gains with aggressive trade spend strategy.
Sunny Delight Reduces Fuel Costs and Emissions

Sunny Delight uses clean energy trucks to reduce fuel costs and emissions with a third-party logistics company.
Kellogg Deploys Demand Sensing Solution

The solution from Terra Technology is expected to help Kellogg respond faster to shifts in product demand and better serve the needs of its customers and consumers.
Spring 2012 Tech Preview Guide

CGTs bi-annual Tech Preview Guide introduces you to five new tools that hit the market in 2012. Find out how they can empower key business processes within your organization.
Candyking Improves Global Forecasts

The flexibility of its make-to-order approach is a favorite with customers, but also creates demand planning challenges.

TPM Challenges and Trends

P&G Uses Downstream Data to Boost On-Shelf Availability

Anheuser-Busch InBev Strikes Supply Chain Deal

Diamond Foods Completes Mission Critical TPM Journey

The Evolution of Sales & Marketing Planning

Pacific Natural Foods Masters TPM in the Midmarket

Sunny Delight Reduces Fuel Costs and Emissions

Kellogg Deploys Demand Sensing Solution

Spring 2012 Tech Preview Guide

Candyking Improves Global Forecasts