Sales & Marketing

Consumers take Kellogg's Corn Flakes cereal beyond the bowl to the dinner table this holiday season.

The new brewer and 12-count package debuts nationally in the grocery channel.

Executives from leading consumer goods firms gather to discuss and share best practices for optimizing brand performance.

A sales and marketing initiative at McCormick & Company drives business process improvements in the areas of retail audits, campaign management and trade promotion management.

Najarian gives real-world context to how trading partners are realizing the benefits of a promotion planning perspective based on win-win principles that place the consumer at the center of the equation.

CGT Publisher Lori Castle gives you a sneak peek into the trends and topics discussed in this month's issue.

P&G redesigns the Pampers Web site to inspire parents to connect to one another and houses the new Pampers parenting network.

Dreyer's implemented a marketing operations management solution that resulted in an annual savings of more than $3 million.