Sales & Marketing

The Hershey Company’s cross-functional volunteer program that provides insight into a day in the life of a retail field team has grown to more than 2,000 total participants, helping the CPG not only keep products on shelves during Halloween but also bolster its talent pipeline.  

The UK-based DTC fitness apparel brand has joined the ranks of those turning to generative AI to personalize consumer interactions, optimize data management, and standardize operations.

The outlook for 2024 has become somewhat of a familiar theme, and CPGs are no exception: Cut or maintain spending next year — except when it comes to tech.

Most food companies and retailers have programmes for food waste reduction. The question is: how do we drive the scale and pace of change that we urgently need?

Orveon Global — producer of brands like bareMinerals, Laura Mercier, and Buxom – has appointed Richard Jones its new chief supply chain officer.

Candy companies have been increasingly strategic about Halloween, as the seasonal event drives about $6 billion in confectionery retail sales every year. Learn about Mars' newest fulfillment initiative.

For consumer goods manufacturers, leveraging data and analytics in the development of the right immersive and distinct experiences is just the first step; properly disseminating these insights across the enterprise to unlock their potential is just as critical.   

Unilever has launched a new mobile app for factory employees to keep them as digitally connected as their in-office colleagues.