Do More with Less: Philippe Lebard, Deloitte ConsultingIn today's tough economic environment, consumer product companies are increasingly looking for operating efficiencies to offset shrinking margins. Now more than ever, the CMO is expected to do more with less. CDC Software Completes Acquisition of TruitionThe closing of the Truition acquisition is expected to occur within the next two weeks and is subject to normal and customary closing conditions. Pinnacle Buys Birds Eye for $1.3B The combination creates a leader in both the frozen and shelf stable business segments. Mattel Launches Four Specialty Web Stores The toy company signs a multiyear agreement for technology, fulfillment, customer care and marketing services. Campbell's Consumer Insights Prompt Web Site Overhaul Catering to major shifts in consumer eating habits, the new Web site features more than 3,000 recipes and more than 500 new photos. Smart Balance to Develop Bestlife Branded Products The brand is a new venture between Smart Balance and Bob Greene, Oprah's personal trainer and creator of the Best Life healthy lifestyle program. Rossignol Builds a Standard Information Structure At Rossignol Ski Company, flexible, easy-to-use analytics and reporting led to rapid organizational adoption and reduced costs. Coca-Cola Unifies Global Juice Portfolio The company reveals a new visual identity for key brands in its extensive family of juice beverages. AMR's Tips for Winning with PLM AMR analyst Allen Johnson reveals how innovation is a core element in demand processes and PLM is the technology that can improve it. ConAgra Partners with Yahoo! A new sponsorship will lead to new ways to more deeply engage with the company's consumers. First Previous 711 712 713 714 715 Next Last
