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Sales & Marketing

  • SC Johnson Markets Transparency

    The ad emphasizes the company's commitment to disclosing the ingredients in its products.

  • Making your Voice Heard

    CGT Executive Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

  • Newcastle "Walks the Dog"

    A clever excuse indeed, a marketing campaign presents "Walking the Dog" as the perfect ploy for catching up with friends to have a Newcastle Brown Ale.

  • The Future of Retail: IT Spend and Store Growth Up in 2011

    The last two years were tough ones for retailers, and many fell by the wayside. But things are looking up. A new study reports that for the first time since 2007, retailers are expanding store count and headcount. Plus, they are looking to transform business with new technologies, like cloud-based computing and virtualization. Heres what you can expect from your customers in the year ahead.

  • Pilgrim's Pride Launches New Web Site

    The new website (www.pilgrims.com) is the latest phase of Pilgrim's ongoing rebranding campaign.

  • Wal-Mart Launches Major Food Initiative

    This program builds on the success of the First Lady's "Let's Move" campaign to make healthy choices more convenient and affordable for families and is consistent with Wal-Mart's commitment to lead on social issues that matter to its customers.

  • The Silver Lining in Cloud Computing: Kevin Tigges, Microsoft

    Winning at the shelf is all about ensuring consumers can quickly find their brands at just the right time and price. Winning is also about leveraging the right technologies to make that happen. The time and price are ideal right now for Cloud Computing. Kevin Tigges, Microsofts U.S. consumer goods industry solutions director, discusses with CGT why this new technology is gaining momentum.

  • Coca-Cola Talks New Ways of Collaboration

    As manufacturers and retailers continue to struggle in the current economy, many will look to collaboration as a means of bringing back old customers, increasing the loyalty of new customers and better serving all of their customers. Here, Coca-Cola, IDC and SAP reveal new collaboration strategies that benefit both parties.
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