Sales & Marketing

The latest trend data shows that fewer consumers are buying private label overall, but those that do are buying more of it. Here, Perception Research Services offers advice to both retailers and brand manufacturers on how to beat out the other for consumer loyalty.

The executive joins the company from Apple, Inc. where she led the worldwide marketing and communications strategies for some of the world's most well-known product launches, including the iPhone, iPad and iPod + iTunes.

General Mills reports significant progress in its ability to swiftly identify and connect with potential partners around the globe through the General Mills Worldwide Innovation Network (G-WIN) innovation portal.

In selecting Promax, the company seeks to further extend that leadership into the area of predictive analytics.

Signaling a full recovery may be on its way, new research released finds that consumers are slowly starting to enjoy the same items they may have previously sacrificed because of the economic downturn. Find out which items consumers put back on the untouchable list.

In order to retain its entrepreneurial culture, Honest Tea will operate as a stand-alone business under current TeaEO Seth Goldman.

The new CEO brings a 25-year track record of building global consumer and internet businesses in both traditional retail and direct-to-consumer environments.