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Sales & Marketing

  • P&G Partners with De'Longhi for Braun Brand

    The Braun business associated with the transaction has revenues of approximately 200 million Euro, mainly concentrated in European markets.
  • The Biggest CPG Brand Hits of 2011

    Despite prolonged economic difficulties, 22 percent of consumers are always looking for new products to try. Here, SymphonyIRI reveals 2011s most successful food and beverage and non-foods CPG brands. As youll soon see, both long-established manufacturers and newcomers to the game are providing innovation that is setting the stage for the CPG world of tomorrow.
  • Kraft Discontinues Athenos Greek Yogurt

    Kraft Foods Inc. is discontinuing its Athenos line of Greek yogurt after barely two years.

  • Coty Reaffirms Interest in Avon

    In a letter sent to Avon's CEO Andrea Jung earlier this week, Coty Inc. encourages the Avon board to open negotiations.
  • Perry Ellis Strengthens Digital Commerce Strategy

    Iconic fashion brand replaces legacy platform with a cloud-based commerce platform to help drive innovation and growth.
  • Clorox & Roundy's Win with Collaborative Shopper Program

    Clorox sought to understand shopper behaviors around preventive health products. The resulting insights served as the core of Clorox's "Prevent, Protect & Soothe" shopper solution program.
  • 2012 Standout SMBs

    CGT connects you with nine standout small to mid-sized consumer goods companies that are hitting it off big with consumers. Some names you'll recognize, other you won't. Find out what they've been up to over the last year and what's they've got in store for the future.
  • Hallmark Acquisition Expands Digital Presence

    The acquisition of SpiritClips offers Hallmark a new way to engage consumers in the digital world and a potential new channel of distribution for the brand.
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