Skip to main content

Sales & Marketing

  • Starbucks Partners for Mobile Payments

    Starbucks Coffee Company and Square, announce a broad partnership that aims to bring the best possible payment experience to both sides of the Starbucks counter.

  • P&G Taps Olympians for Social Media Campaign

    Beginning later this month, Olympic athletes will be appearing on Pampers social media channels including YouTube and Facebook.

  • Walmart to Sell Genetically Modified Corn

    Earlier this year, Whole Foods, Trader Joe's and General Mills all refused to carry Monsanto's corn, but there's one giant chain that's going for it.

  • PepsiCo Invests in Myanmar

    PepsiCo, Inc. signs an agreement with Diamond Star Co., Ltd., a unit of the Capital Diamond Star Group, to distribute PepsiCo beverage brands in Myanmar.

  • Social Collaboration Success

    Many corporations have gotten a taste of the sweet success that comes from using social platforms to allow the "crowd" to help them innovate. Here are a few of the more compelling case studies, compiled by Innovationedge, which works with clients to identify appropriate groups and collaboration spaces to direct messages and achieve results.

  • Driving Retail Collaboration

    Johan Sauer of Cognizant's Consumer Goods Consulting Practice explains the origins of the trade promotion model, and describes how to leverage consumer and shopper insights to drive collaboration with retail trading partners.

  • Natural Product Solutions Introduces New Line of Supplements

    NPS announces its partnership with four-time NBA champion, television personality and health and wellness enthusiast, John Salley, in a line of natural supplements called VirMax.

  • More Customer Contact

    Coca-Cola Brasil incorporates social media into its Customer Relationship Management strategy.
X
This ad will auto-close in 10 seconds