Developed by Droga5 New York, the launch of the MADE CO. initiative also coincides with a series of television commercials created by the agency for the brand's newest snack, HONEY MAID GRAHAMFULS Filled Crackers.
The former Dean Foods executive has joined Atkins Nutritionals as president CEO with 25 years of experience at companies including Gillette, Coke and P&G.
Fifty thousand consumers nationwide chose 27 consumer packaged goods brands to receive the 2013 Product of the Year award. For manufacturers of the winning products, the award is a powerful marketing message proven to increase retail distribution and sales by an average of 10 percent to 15 percent. Get the list of winners here.
The world leader in small domestic equipment selects QlikTech to lead the group toward the standardization of analysis processes and measurement of inventories.
P&Gs Connect+Develop program launched a new website that links innovators directly to top company needs, and P&G business leaders directly to external innovation submissions.
Orchestro the company formerly known as Vision Chain announces new leadership and an aggressive expansion of product development, operational and customer support, sales and marketing.
The time of the smart supply chain is upon us, and grocers are in a unique position to leverage the transformation to respond to customer needs for greater visibility, and industry demands for compliance and traceability. Here, IDC Retail Insights uncovers the challenges and opportunities that these changes will present to consumer goods manufacturers.
