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Sales & Marketing

  • Farmer John Mines Trade Promotion Data

    The maker of packaged deli meats and the world-famous Dodger Dogs hotdog, has taken advantage of the powerful insights that come with TPM technology to strategize smarter, react faster and forge more win-win opportunities with retail customers.

  • Reckitt Benckiser Unveils 2012 Water Impact

    Reckitt Benckiser unveils its innovative water footprint measurement approach and how it helps people improve their health and hygiene as part of betterbusiness, its new sustainability strategy.

  • Kraft Foods Group Creates Two New Business Units

    The newly created Meals and Desserts, and Enhancers and Snack Nuts business units are formed to create more focused and less complex businesses.

  • Hallmark Enters Licensing Agreement with "Duck Dynasty"

    The "Duck Dynasty" greeting cards will land in Walmart stores in time for Father's Day.

  • Grupo Bimbo CEO Receives Exec of the Year Award

    Past recipients have included the chairman and CEO of Microsoft, Bill Gates and the chairman and CEO of IBM Corporation Samuel J. Palmisano.

  • SAP to Acquire hybris

    The acquisition is expected to accelerate customer intimacy and insight across all channels.

  • Improving the ROI of Trade Funds

    On June 3, 2013, over 40 consumer goods executives gathered at the Consumer Goods Sales & Marketing Summit in NYC, with a common goal to improve the ROI of trade funds. The meeting was kicked off with a presentation from Booz & Co. on trade promotion excellence including a case study, challenges and best practices to drive profitability.

  • 14 New Products Achieve Breakthrough Status

    Breakthrough innovators in the consumer goods industry challenge convention and triumph by expanding or transforming categories. They possess the rare ability to pursue, shape, develop and activate insights that deliver what consumers want. Heres a look at 14 of the more distinctive, relevant new product launches that will stand the test of time.
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