Sales & Marketing

There will come a day very soon when the words "crowdsourcing" and "open innovation" will become quaint, archaic reminders of ideation history. Here's why...

As the bacon category leader, Kraft Foods Group, Inc.'s billion-dollar Oscar Mayer brand does not need marketing gimmicks to keep consumers coming back for more of its beloved bacon products. But, its comfortable position is not stopping the brand from pursuing its passion to delight bacon aficionados and loyal consumers with one innovation after another.

The executive has established an impressive record of leadership and collaboration through various roles with Mars over the past 22 years.

TOMS Founder and Chief Shoe Giver Blake Mycoskie will continue as visionary of the company and remain the 50 percent owner of TOMS.

Selling to Americans is one thing, but how do product developers learn what the growing African consumer class wants?

When the company decided to launch its online channel, ONeill was determined to maintain that same level of observation and personalization across the Internet as it did in its brick-and-mortar stores even though it could no longer see its customers.

Revenue from new products in 2014 has been double that of new products in 2013 demonstrating the importance of its R&D Center.

NBTY names its new Chief Executive Officer, a 25-year consumer goods industry veteran coming most recently from Coca-Cola.