Sales & Marketing

To complement the traditional face-to-face selling approach, Representatives have the option to sell through their own personalized eStore.

Fan favorites M&M'S Brand Crispy Chocolate Candies and SNICKERS Xtreme Bar will join newcomers 3 MUSKETEERS Mint Bites, COMBOS Baked Snacks in two sweet and salty flavors, DOVE Whole Fruit Dipped In Dark Chocolate, TWIX Creamy Peanut Butter Cookie Bars and festive seasonal shapes.

Legacy can be a fine thing, and Land O'Lakes, Inc. has it in spades. But in the world of technology, legacy has different implications. Land O'Lakes' legacy IT platform was not providing accurate, real-time access to information needed to meet strategic growth objectives. Here's a peek inside Project Bedrock, the IT initiative that will get them there.

To avoid common category management challenges, such as lost sales and bloated inventory, here are five ways brand owners can arm retailers with the next generation of space and assortment planning capabilities and insights.

Mars Chocolate North America and Wrigley leverage illuminated racks in grocery retailers to increase sales.

Hormel Foods, the makers of the SKIPPY brand, are launching a new multi-faceted regional ad campaign.

The company unveils its newest cinnamon-infused whiskey with a collection of ultimate "shot rituals" to help set the night on fire.

In addition to Juicy Couture brick and mortar locations, Indian fashion lovers will be able to immerse themselves in the LA heritage and attitude of the brand at JuicyCouture.com.